A few years ago, I jumped back into the dating pool after a long marriage. It was a whole new world. I hadn't really dated before; I'd met people through school or work and married a woman from work in my early 20s. So, I wasn't sure where to start finding dates.

What I quickly realized was that much of what I'd mastered in my career---sales, customer service, technical support - translated surprisingly well to dating. Decades of experience and thousands spent on Sandler Sales Training, plus deep dives into DISC, NLP, and classic books like How to Win Friends and Influence People, Games People Play, and Tony Robbins' work, all proved useful. These business psychology tools are incredibly effective in the dating world.

That's why I wrote this book: to show you how to apply these strategies. They've worked for me---helping me find dates and relationships online, at social events, bars, and more.

While this book covers online dating (since that's where most people start), I want to emphasize the value of real-life interactions. My best connections have come from business networking, hiking groups, walking clubs---places where you can meet people without the pressure of "is this a date?" You get to build relationships naturally.

Genuine connections happen in person. Online dating has its place, especially if you're busy or introverted, but I encourage you to get out there---karaoke, trivia nights, anything that gets you meeting new people.

This book isn't about relationship coaching or deep psychology. It's about giving you the best possible shot at finding someone to start a relationship with, and tools to quickly determine if you should continue seeing someone after the first date.

In sales, there's a saying: "Go for the no." Figure out who isn't a fit quickly so you can focus on those who are. I'm not here to make you appealing to everyone---just to help you date the women you actually want to date. Define what "high-value" means to you, and pursue those people.